TRANSFORMING A CRUISE LINE TO A SOCIAL GOOD PROFILE.
In Lindsey + Asp, I was quickly able to get to work on Fathom Travel, a Carnival Corporation owned cruise-line that sailed to Cuba and the Dominican Republic.
Although it no longer sails as regularly as it once did, Fathom Travel continues to operate as a social good part of Carnival Corporation, taking it's original premise of impact travel onto other Carnival Corporation owned lines. My work for Fathom included weekly social media art direction, as well as the conception of other ways to spread Fathom's Message.
As Fathom ended it's weekly cruising phase, they were looking for a way to illustrate cumulative impact.
Our team came up with the big reveal, a way of utilizing Instagram's swipe feature to showcase the big number for the day.
Click on the pictures below to scroll through the gallery:
Besides brainstorming visual ways to spread the Fathom brand, other Fathom duties included creating graphics for Fathom related days.