Task: Advertise the Honda CR-V to Younger Women

For my Introduction to Advertising class, the class was split into groups and were tasked with creating a campaign for a product that would allow it to better resonate with their target demographic. My team, Team Drift, aimed to rebrand the Honda CR-V as the trendy, fun, vibrant car. We were able to do this through the usage of vibrant colors and a thorough understanding of our target audience.