Task: Create and Conceptualize a Beer Aimed Towards Silicon Valley Tech Workers

For my creative internship with Lindsey + Asp, myself and two other interns were tasked with creating and conceptualizing a beer that was developed towards people in Silicon Valley who worked in or admired the tech industry. Our product, Pivot Beer, developed out of the idea that Pivot would inspire the workers to think different and pivot their way of thinking. For this project, we utilized the Adobe Creative Suite to ideate and create Pivot Beer, a beer that would allow the consumer to experience the beer through the usage of hydrothermic ink. The message would appear as the consumer drank the beer, showing a design that would resonate with the user. We developed the graphics for the beer as well as ideated an application that could facilitate networking through an app called ClinkedIn.