Bring Comfort Home with Tai Pei

For the National Student Advertising Competition, my group decided to take freezer Asian food and make it the definition of comfort.

This campaign speaks to the people that love to eat Chinese food on the couch.

Winner of an ADDY for Student Integrated Advertising Campaign




Since the whole point of the campaign consisted of allowing people to associate Chinese food with comfort and their couch, our team moved a couch into OU's South Oval. While getting comfortable, Tai Pei was offered and we were there to film it all.







With all of it's ingredients coming from around the world and from many different cultures, we made diversity mean something to the Tai Pei brand.